What is Webcasting?
Webcasting uses the Internet to broadcast live or delayed audio and/or video transmissions, much like traditional television and radio broadcasts. For example, a university may offer on-line courses in which the instructor webcasts a pre-recorded or live lecture or an enterprise may webcast a press conference in lieu of or in addition to a conference call. Users typically must have the appropriate multimedia application in order to view the online event.
A webcast is a media presentation distributed/transmitted over the Internet using streaming media technology to distribute content from a single source to many simultaneous listeners/viewers, making it available by computer or through PDAs or cell phones. Although it refers to non-interactive linear streams, an event may be broadcasted either live (for immediate viewing) or on demand (for delayed use). The programs used for broadcasting are designed so that the viewer has an uninterrupted experience.
A media stream can be broadcasted either live or on demand. In live events, the media is taken and broadcasted in real time over the Internet.
Online streaming is an extremely effective tool for building customer relations, launching products and strengthening your brand.